Swiss multinational Nestlé has closed a deal with Argentine pharma company Cassará to expand its presence in the local market.
Swiss multinational Nestlé has closed a deal with Argentine pharma company Cassará to expand its presence in the local market.
The contract was signed last Tuesday at the headquarters of Nestlé Argentina. Present were Jason Stalker, Nestlé’s regional CFO for Argentina, Uruguay and Paraguay, and Jorge Cassará, owner of Cassará.
The agreement means Nestlé’s quality baby formula brands Nan and Nidina will reach more Argentine clinics through promotion via Cassará’s marketing agents, who have close contacts with pediatricians and other specialists.
Another objective is to gain greater access to the Argentina’s social security system.
In the infant formulas sector in Argentina, Nestlé competes with the Danone group’s Nutricia-Bagó, and Mead Johnson. The latter closed a deal with local firm Sancor three years ago and is now second place in pharmacies, and first place across all channels when IMS and CCR figures are combined. See article.
In 2013, Roemmers appeared as a new player on the scene when its Argentia lab launched the Nutry Baby brand, produced by La Sibila in Entre Ríos. See article.
